Wednesday, 16 February 2011

Key concepts

I have decided to focus on a particular genre which is fashion and beauty. It will include the latest fashion in the local stores and various fashion and beauty tips for all the young women and teenagers. I will also include in my newspaper a story about upcoming models and fashion photographers in the area and new fashion boutiques which are opening. I think fashion is a very popular genre and is represented a lot in the world over other issues going on in the local news, and its something most people are interested in and are passionate about. The local community will be able to relate to this paper as its something local and about things going on in the fashion world locally, my paper will be a local paper for Bromley.

My paper will be inspired by newspapers and magazines such as, look. I want my paper to be really unique and so have called it 'iN' which means in style and fashion. My newspaper will be free so it will rely on advertisements to fund it.

A clear layout design for my paper is key for it to catch the readers eye and be a success, so to create the design I will be using a MAC computer as it has very advance software, e.g photoshop which lets me produce good quality photos and titles etc. I will have to use the different values most newspapers use, I will have to have a clear mast head so it stands out from the rest of the competitors, also I will have the date and the price which in my case is free, so that the readers know how up to date the fashion is in the newspaper at the moment. I will also have good quality photos so its more enjoyable for the readers to read, and will want to read more.

The audience I am targeting my newspaper to are teenagers and young adults, ageing from the range of n15-22. I think this is the age groups where fashion is an important part of their life and so will appeal to them more than any other age groups. My newspaper will be more aimed at a female audience as it will have new and young aspiring models and photographers which will be women, but I wouldn't rule out men reading it. The only down side to having a female targeting newspaper will be that it will make the target audience and likely readers less.

As I want my newspaper to stand out from the rest I have to make it look appealing and interesting. To do this I'm going to use a non conventional font for my mast head, which will make it look unique and interesting compared to the other local newspapers. I will also use bright colours so it stands out.

My newspaper is going to include stories about upcoming and aspiring young local models and photographers, also new boutiques opening. Also beauty tips so their is a variety of different stories and photos. I want my newspaper to aim at the teenagers who love fashion and who have a passion for it, and maybe who want to work in the fashion and beauty world some day.


The genre of my newspaper 'iN' will be a fashion & beauty local. It will be different to any other local paper as it's about local fashion and beauty news, with stories such as new upcoming photographers and models. I want it to stand out and create a massive impact on my readers by having alot of information and tips about the local fashion.

Researching stories

Tuesday, 15 February 2011

Segmenting the audience

My newspaper is about the latest fashion in bromley, with stories about fashion, new upcoming models and photographers in the area and new boutiques opening up locally. The gender which I am targeting my newspaper is at teenagers and young women, ages from 16-22. The educational background of my target audience will probably be students currently studying at college or university as my target audience is teenagers and young women. My target audience's likely social class would be at least middle class because they need to have money to spend on buying the latest fashion which will be advertised in my newspaper. I think the likely economic status that my target audience will be at working class either higher class or middle class. As for the teenagers to buy the clothes we advertise it is likely that the money they will use to buy the items will come from their parents.

The modern audience are complex so advertisers need complex means of categorising them. Some of the factors regularly considered are now: values, attitudes, lifestyles. The vals system was developed by the market research and advertising industry.

My core target audience will be for the teenagers who crave the admiration of their peers and who like to be in the latest trend and fashion (TRENDIES).

Wednesday, 2 February 2011

Title development

This is the design which I have chosen to use as my mast head and name of my newspaper. I think that it is bold and eye catching and will make it stand out from the rest of the competition. I think the colours and fonts are fun and lively and looks fashionable. I feel that this is a very unique design and will be popular with the viewers.

I liked this design, although I thought the fonts weren't different and eye catching enough, I also thought the colours were too bland and basic and won't stand out from the competition as much as I would like it too.
Photoshop is the software programme I used to create my title and mast head designs.

Tuesday, 1 February 2011

Metro newspaper and measurements

Metro measurements and conventions for front cover.

By having the measurements of the metro, this will help me with the conventions and measurements of my news paper when it comes to creating the product. I will be able to create a newspaper which is at a professional standard.